A Beginners Article to Online Video Production - Part Two

Filed under: Marketing Management, Publishing, Video Management — admin at 5:57 pm on Tuesday, December 30, 2008

After the video production is completed the editing process commences. As a rule editing control units stay put with the majority the editing companies and the technically competent specialised professionals bring a high level of vision all through the editing assignment. Commonly during the editing process the positive phases of the video footages are prioritised & redundant aspects are removed. There is an assortment of useful software that are in huge demand for this specific job. The aim of the video is analyzed and subtle changes are completed as well. Sound clips & background music are also utilised at some stage during the editing. There is in addition Special Effect Generators (SPG) which helps to make the selected video clips even more professional. A few of the video production businesses supply the footages and the editing services.

At the present time several online video production and publishing businesses exist to satisfy requirements of different corporations. Apart from businesses presentations, videos are also used to preserve significant instances of life like that of anniversaries, birthdays, special festivities; holidays to name a few. Handy video cameras with digital chips are these days widely available in the market. Short films have become very popular besides being quite informative and hilarious. In reality videos allow people to relate better to the topic than any other form of communications.

Today, quite a few people are setting up video publishing businesses as demand of these sorts of agencies are on the rise. It is also simple to get hold of heaps information from the internet on video production & publishing just with a few mouse clicks. The growth of video media has aided the expansion of video commercials and to create attractive commercials, a professional video production and publishing company is fundamental. Internet videos play a central job in implementation of branding marketing plans and currently online video marketing is a popular idea among the web users. As a result, across the globe video production plays a key role. Vidify provide corporate video production services and expertise for a range of online media engagements.

Interesting Information about Online Video Marketing - Part One

Filed under: Marketing Management, Publishing, Video Management — admin at 7:41 pm on Sunday, November 23, 2008

The smart old Chinese slogan has a key suggestion; the motto portrayed the truth that we all acknowledge an occasion much more when it is viewed. Via video production or videography it’s realistic to record a series of events.

At the moment in numerous different corporate presentations, video footage is usually implemented. Utilising video production it’s possible to supply the required communication to quite a lot of different potential consumers to help convince them. Video production is these days employed for countless different reasons; however, several promotional videos and brand related productions are usually produced in order to attain desired business objectives.

Audio video productions are presently in fashion & as a consequence are used in almost any brand of industry activity. Creative companies usually interact with a certain sort of client or a firm that are seeking to create a short format online video commercial, a presentation or a series of video clips. The total job of video production is regularly carried out by individual freelancers; however there are numerous online video production agencies around at the moment. Vidify is a video production company that specialise in creating short format online video commercials for local independent neighbourhood businesses.

Contribution of music composers, cameraman and script writers can also be very typical when creating internet video productions. Furthermore, marketing companies & PR companies have only recently become involved with many aspects of online video publishing & distribution.

Writer Wanna Be’s

Filed under: Publishing — admin at 11:57 pm on Thursday, May 22, 2008

Before my discovery of the internet, in attempting to deal with Christian publishers, I came to realize what preachers have known for a long time. Many publishers use the ‘Christian’ name for a fast buck. Like others, they want to know who you know and everything else possible that might prove your book will sell on the merit of your name, only; without regard to what is actually inside the cover.

They, also, expect you to work so hard at your presentation that the book is ready for publication before submitting. Though, most of the time, it goes into a pile of manuscripts; to barely be skimmed, unless you have already developed a name.

In addition, publishers either want your writing to fit within their specific doctrinal guidelines or they want the writing to be so non-controversial that all religions will accept it. All this is without consideration as to if the Spirit is actually speaking through the writing.

Poetry critiquers don’t like me very well, either. Oh, wait! Maybe it’s the other way around.

First, you write, in hope of meeting someone else’s acceptance and approval. Talk about messing with your self-esteem, that will do it. You may have to spend money for them to even look at your writing. But when you do, you are almost assured they will tell you what you had hoped to hear ~ that your writing is absolutely wonderful!

You can pretty much guarantee that those who offer self-publishing will really love your writing, too. However, the price for encouragement, on that level, is considerably higher.

Then, there are contests wherein expense is required, either to enter or to claim your prize. In other circles, we call it gambling.

Though, if you are otherwise accepted, you may be required to pay for the honor of having your writing listed among them. However, unless you tell all your friends, no one that knows you will ever see it. And, all the rest won’t even remember your name.

Such as these take unfair advantage; manipulating the heart strings of those whose dream in life is to, one day, be a writer. In fact, most such cons stay within legalized limits; but steal from your wallet, none-the-less.

I am not a writer wanna be. In fact, I’m not even a writer. I do not seek to become a writer. But, I could keep going with this skeptism as, when I do write it is with motivation and purpose. Maybe I just have a lot of issues. :)

What got me going, this time, was a shared link to a web site implying they were interested in original Christian writing submissions. However, in addition to all else, they suggested that if you wait for the Spirit’s moving, you may never write. So, at that point, I was no longer annoyed but a bit ticked. If the Spirit isn’t in it, it shouldn’t be written. Shame on them!

When God inspires one to write, it does not need criticized. There are times when a different arrangement of words would read more smoothly. And, definitely, proofing helps the reader to be able to better absorb content. However, the intent in which God gave it should never be changed. God doesn’t do anything inferior. Only, some take it upon themselves to think they know more than God.

But, also, as is really obvious when the only accepted poetry submission is ‘non-rhyming poetry’, regardless of content, those have pre-determined what is good poetry while they look down upon the rest. That might be a good deal, to at least know what is expected. Only, no two critics agree on what good poetry is.

So, there are no guidelines that the ‘would be hopeful’ can obtain ~ unless the writer throws out their own style, to match someone else’s, in hopes of being accepted into that group. And, that could even be a good thing, if only that group were a ‘for real’ publisher. But, what really happens is authors sell their soul to be accepted by a group of writer wanna be’s.

As it is with many, one’s dream of writing is not all that different from the self-defeating teen-age dream of, one day, winning the Miss America pageant; only with more substance. If you are fixed on becoming famous by the world’s methods, go right ahead and let the world keep kicking you in pants. As Christians, when we follow the majority, we lose sight of why we are writing and end up inviting our own defeat.

However, if you are inspired by Holy unction, you will write whether you ever become famous or not. And, when God inspires you to write, there are souls waiting for that message. If you ever get a glimpse into the importance, significance, and magnitude of that, you will share your writings whether you ever get paid or not … and you will stop welcoming criticism. Our accuser’s name is Satan.

Also, when God inspires a writing, it doesn’t really belong to you. So, when ‘represented to be’ Christian (Christ like) people holler about copyrights, I start to lose respect for them. It is one thing for another to claim and or make a profit off your works. It is another to threaten and sue when someone has paid such a compliment as to share your writing with others it might, also, minister to. The same goes for all forms of Christian ministry. For however many ways God opens doors, the seed He gives can and should be multiplied again, and again.

It is God’s job to determine how many times one’s seed gets multiplied. Our part is to be available, faithful, and obedient to share that which He blesses us with. And, the more you share, the more God gives you to share. Also, the better you will get at it! Then, as it works in with God’s timing and you are spiritually prepared for what comes next, God will open more doors ~ then more.

If your calling leads in the direction of publishing, publishers will find you. For others, writing may have helped develop confidence in being a better speaker. Whatever your path in life is to be, He who calls you will also do it. His yoke is easy and that takes the pressure off us.

Let us forget the wanna be’s and put our focus on being a servant. God makes all things beautiful, when it is time.

© 2004 by Joyce C. Lock
http://our.homewithgod.com/heavenlyinspirations/

But this I say, He which soweth sparingly shall reap also sparingly;
and he which soweth bountifully shall reap also bountifully.

Every man according as he purposeth in his heart, so let him give;
not grudgingly, or of necessity: for God loveth a cheerful giver.

And God is able to make all grace abound toward you;
that ye, always having all sufficiency in all things,
may abound to every good work.

2 Co. 9:6-8

This writing, as well as all of Joyce C. Lock’s
writings, may be individually used, in their entirety,
with credits in tact; for non-profit ministering purposes

Joyce C. Lock is a published author, poet, and columnist. In addition, she founded and maintains the e-mail ministries “Heavenly Inspirations”
http://our.homewithgod.com/heavenlyinspirations/ and “Share a Smile” http://groups.yahoo.com/group/smilesharing/ . Joyce’s writings encourage us in our relationship with God and each other.

Most Newsletters Don’t Work - part one: Success and How to Monitor It

Filed under: Publishing — admin at 2:28 pm on Monday, May 19, 2008

Some people think newsletters don’t work. Often, they’re right. In a world where most newsletters don’t work, it is common to be confused about how to define newsletter success.

What’s it good for?
Over the past ten years, I have paid attention to newsletters. I can tell you why most don’t work. It starts with confusion about what newsletters are good for. Confusion about how to monitor success comes from that.

How many next-day phone calls?
Many marketers expect a newsletter to generate results as soon as it arrives. Most newsletters do. However, when the results expected are new sales and referrals following each issue, most newsletter issuers eventually conclude that newsletters don’t work. By the way they gauge success, they’re right.

Check your perspective.
From a sales perspective, an ineffective newsletter should be canned. But first, consider other perspectives. For example, think from the perspective of the impression left on readers. What impression would it make on you to receive two or three newsletters, then none at all, from your accountant? your lawyer? your investment advisor?

What newsletters do
Because of mismatched expectations, many who issue newsletters conclude either that newsletter success is harder to achieve than they imagined, or that newsletters just don’t work. Yet, I see something in these situations that often escapes people struggling with an unsuccessful newsletter: A newsletter shapes people’s perceptions of you.

Four Brand Effects
It can do other things, such as announce news and complement advertising; still, every newsletter is a reputation-shaping instrument of brand management. Any newsletter will:
*leave a first impression, or
*mould an already-formative impression, or
*validate a formed impression, or
*confuse a formed impression.

A newsletter makes an impression.
How does this fit into a context where more sales and good referrals are wanted now? Consider the following example.

Maintain meaningful contact.
There are people who receive newsletters from their credit union who would never attend a competing bank’s grand opening in their own neighbourhood. They’re so loyal to the credit union that they don’t want the bank’s cupcakes or door prizes. The credit union’s newsletter refreshes their loyalty every three months. It maintains meaningful contact with them. It’s a tool of client retention.

Effective at what?
The problems solved by the credit union newsletter in the example include:

*competition of extrinsic incentives (e.g. “Free gift when you sign up!”).
*vulnerability to client attrition.
*the cost of acquiring new clients.
*the opportunity cost of losing profitable clients’ future business.

Watch the numbers.
Watch-the-books managers should direct attention to:
*business per client - segmented by profitability per client.
*referrals per client - with a profile of clients providing referrals.
*client attrition - with a profile of clients lost and why.
*net increase in clientele (including clients gained and lost by all means).

Monitor over time.
Review these metrics on a quarterly basis and compare each quarter. Use this review to set newsletter performance goals in tandem with business performance goals (even if your newsletter is not a quarterly). Why not measure newsletter success this way?

Steady, no spikes.
A good newsletter might not cause a spike in sales. It can prevent losing a client who is being wooed by competitors, though. What business problems do you want to solve? Is it reasonable to expect a newsletter to help solve them?

Client relations success
Newsletters shape market perception, first and foremost, and can help to maintain hundreds of business relationships with meaningful engagement. Those who accept this and apply it wisely can find great success with newsletters. Those who expect each issue to boost sales or to bring new customers are wise to consider other methods. A good newsletter as a client-relations tool improves business measurably over time.

Glenn Harrington is Principal Consultant of the Harrington Newsletter Company in Victoria, BC Canada.

www.newsletterdoctor.ca
doctor@harringtonnewsletter.ca

Deep Structure: Screenplays, Stories and Film

Filed under: Publishing — admin at 2:45 pm on Monday, May 12, 2008

The Hero’s Journey is the template upon which the vast majority of successful stories and Hollywood blockbusters are based upon. Understanding this template is a priority for story or screenwriters.

The Hero’s Journey:

• Attempts to tap into unconscious expectations the audience has regarding what a story is and how it should be told.

• Gives the writer more structural elements than simply three or four acts, plot points, mid point and so on.

• Interpreted metaphorically, laterally and symbolically, allows an infinite number of varied stories to be created.

The Hero’s Journey is also a study of repeating patterns in successful stories and screenplays. It is compelling that screenwriters have a higher probability of producing quality work when they mirror the recurring patterns found in successful screenplays.

Consider this:

• Titanic (1997) grossed over $600,000,000 - uses the Hero’s Journey as a template.

• Star Wars (1977) grossed over $460,000,000 - uses the Hero’s Journey as a template.

• Shrek 2 (2004) grossed over $436,000,000 - uses the Hero’s Journey as a template.

• ET (1982) grossed over $434,000,000 - uses the Hero’s Journey as a template.

• Spiderman (2002) grossed over $432,000,000 - uses the Hero’s Journey as a template.

• Out of Africa (1985), Terms of Endearment (1983), Dances with Wolves (1990), Gladiator (2000) - All Academy Award Winners Best Film are based on the Hero’s Journey.

• Anti-hero stories (Raging Bull (1980), Goodfellas (1990) etc) are all based on the Hero’s Journey.

• Heroine’s Journey stories (Million Dollar Baby (2004), Out of Africa (1980) etc) are all based on the Hero’s Journey.

Deep Structure

The standard Hero’s Journey boasts 17 stages but deep analytics reveal many more stages and recurring themes and patterns. Below is a small example; a basic deconstruction of Silence of the Lambs (Academy Award Best Film, 1991).

Introduce Hero and Capabilities [Clarice tackling the FBI assault course].

Herald brings the Call to Adventure [Jack Crawford sends Clarice to visit Lecter (her Supernatural Aid)].

Threshold Guardian [Dr Chiltern obstructs Clarice’s visit to Lecter].

Refusal [Lecter refuses to help].

Overcoming Refusal [Lecter’s cell mate is rude and causes Lecter to help Clarice by way of apology]. Lecter sends Clarice to the First Threshold [the garage].

Physical Separation / Belly of the Whale [Lecter says he’ll help Clarice catch Buffalo Bill].

Antagonism developed [Buffalo Bill kidnaps senator’s daughter].

Transformation / Road of Trials x 3 [Clarice controls the police officers; analyses the dead body in Clay County ; learns about the cocoon].

Resistance to the Meeting with the Oracle [Dr Chiltern obstructs Clarice from seeing Lecter before he is moved].

Journey to the Sword [Lecter journeys to meet the Senator].

Seizing the Sword [Clarice gets the info she needs, which Lecter has written in the case files; Clarice learns the significance of Silence of the Lambs].

Rebirth through Death [Lecter escapes and kills].

Reward [Clarice knows Lecter will not come after her].

Atonement with the Father [Clarice learns that Buffalo Bill can only covet what he sees].

Apotheosis [he’s making a skin suit].

Ultimate Boon [Crawford has (allegedly) found Buffalo Bill].

Refusal [Crawford tells Clarice not to come to Chicago but go to Belvedere instead].

Magic Flight [Senator’s daughter attempts to escape].

Rescue from Without {Clarice directed toward Mrs Lipman].

Crossing the Return Threshold [Clarice enters buffalo Bills House].

Master of the Two Worlds [Clarice and Buffalo Bill gun battle].

Freedom to Live [medals, graduation, Lecter confirms he has no plans to call on Clarice].

You are free to reproduce this article as long as no changes are made and the author’s name and site URL are retained.

Learn more…

The Complete 188 stage Hero’s Journey and FREE 17 stage sample and other story structure templates can be found at http://managing-creativity.com/

You can also receive a regular, free newsletter by entering your email address at this site.

Kal Bishop, MBA

**********************************

Kal Bishop is a management consultant based in London, UK. His specialities include Knowledge Management and Creativity and Innovation Management. He has consulted in the visual media and software industries and for clients such as Toshiba and Transport for London. He has led Improv, creativity and innovation workshops, exhibited artwork in San Francisco, Los Angeles and London and written a number of screenplays. He is a passionate traveller. He can be reached at http://managing-creativity.com/.

Writing the Denouement for Mystery Stories

Filed under: Publishing — admin at 7:21 pm on Sunday, April 13, 2008

I’ve read many mystery novels in which the writer left out the denouement, but, in my opinion, a mystery without one is seriously lacking. Admittedly, I grew up reading Hercule Poirot, in which he always demanded to gather up all the suspects so he could demonstrate his brilliance in deducing the meaning of all the perplexing clues and fingering the murderer.

Poirot’s motive for such demonstrations may have been egotistical, but there’s no doubt he had a flair for the dramatic. And stories without the classic denouement leave me feeling cheated.

Tips on writing denouements

1) Include all the major characters/suspects

2) Make sure that the physical surroundings of the meeting place are inducive to comfort. Put the suspects at ease and the murderer will more likely act irrationally when he or she is accused.

3) Have the protagonist/detective start his or her narrative at the beginning and work to the end, explaining all the confusing details along the way.

4) Point out the motives each suspect had for doing away with the victim. It’s always a good idea to have at least two or three other people who gained something from the removal of the victim.

5) Don’t let your protagonist/detective do all the talking. In general, it is his or her narrative, but inserting an occasional question or comment from someone else will keep the reader aware that others are there also. It’s also good to mention their reactions to the elucidation of the mystery.

Mary Arnold holds a B.A. in literature and history. She is an author on Writing.Com
which is located at http://www.Writing.Com/ and is accessible by anyone.

Her writing portfolio may be found at http://www.Writing.com/authors/ja77521

How To Write and Publish A Successful Ezine Article

Filed under: Publishing — admin at 11:38 am on Wednesday, April 2, 2008

The ezine article is of major importance to the world of Internet marketing. It is a great way of list owners to provide great content for free to there subscribers and an excellent my for internet marketers to get there name out there and get some exposure for there websites, free.

Tips for writing an ezine article:

1) Don’t blindly dive in and start writing, do some research and make sure all your information is correct.

2) Once you have thought of a title, write it in the certain of a blank sheet of paper. Then jot down your information in lines that radiate out from your title. This technique is called ‘Mind Mapping’ and it’s a very effective way of organizing your ideas.

3) To get ideas for you article look at previous articles in relation to your topic, crawl through the search engines and find as much information on the topic as possible as well as using your own person experience of course.

4) At the end of your article, attach a 5- or 6-line ‘Resource Box’ that includes your website URL and/or your email address.

5) When you have finished your article, do NOT send it off straight away. Let it lie fallow for 2 or 3 days and then come back and read it again. You’ll be amazed at the improvements you can make. Those final improvements are what make the difference between an article that gets published and one that doesn’t.

Tips for submitting your ezine article:

1) Here are some great places to submit your ozone article

Here are some Article Announcement Lists:

article_announce-subscribe@egroups.com

free-content-subscribe@onelist.com

publishinyours-subscribe@onelist.com

articles_archives-subscribe@egroups.com

Just email your articles to the above addresses (Announcement List’s)

Here are some websites that will accept your submissions:

http://216.147.104.180/articles/submit.shtml

http://www.ideamarketers.com/

http://www.isyndicate.com/ http://www.mediapeak.com

http://www.MakingProfit.com/articles/

http://www.web-source.net/articlesub.htm

Here are some free directories of ezines. In the directory look for an ezine related to your topic and find out if the author accepts article submissions, if they do then send them an email asking them would they like some free content for there ezine and/or website and if they agree send them your article. Here’s the list.

http://www.ezine-dir.com

http://www.ezinelisting.com

http://www.go-ezines.com

http://www.directoryofezines.com

http://www.ezinehub.com

If you search through the search engines you will find lots of more places to submit your articles and remember if you are the member of any lists related to your topic be sure to email the webmaster and ask them if they would like some free content.

I Hope The Information I Have Shared With You Here Today Helps You.

About the author: Mark Flavin is the webmaster of http://www.nicetodobusiness.com and is an expert in the field of generating free web site traffic. This article and many others are available in the free members area of his website at http://www.nicetodobusiness.com/ezinearticle.htm or simply click ezine article